Alma & Prana
Alma&Prana is an online meditation studio that fosters community and provides kundalini meditation practices and guidance.
Challenge: To become a welcoming go-to resource to learn about the transformative benefits of Kundalini meditation to a broader audience while fostering a sense of community and commitment to spiritual practice.
Our solution? A brand carefully designed to embody the serene, welcoming atmosphere of a meditation studio while staying true to the authentic voice and guiding presence of its founder, Andrea.
(1) Creative Direction
During the creative discovery phase, we focused on capturing the internal, transformative benefits of meditation. The simple silhouette of someone preparing to meditate became a guiding symbol
Project
Branding & Social Media
Year
2021
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